2 jobs found in Vienna, VA

Overview Lead and orchestrate the member data lifecycle and serve as Navy Federal’s enterprise authority on member understanding—establishing a single, consistent source of intelligence that powers member centric strategy and experiences. Define unified member data models and lead member-facing data profile, preferences, and data privacy experiences. Embed privacy management into products and analytics. Deliver advanced analytics—segmentation, graph analytics, and predictive modeling—and partner with Strategy & Research to co-create the measures that matter, standardize reporting, and turn insight into action across the enterprise. Responsibilities Define and maintain unified member data models; steward lifecycle management, consent, preferences, and quality. Drive advanced analytics innovation: segmentation, graph analytics, predictive modeling, and experimentation that inform member strategy and experience. Partner with Data Products, Governance, Privacy teams to productize...

Overview To manage, plan and implement corporate and product marketing programs, campaigns and strategies in support of Navy Federal products and service offerings to current/potential Navy Federal members. Oversees strategist team day-to-day in the development and execution of strategic marketing initiatives aligned with enterprise and department strategy and goals. Improves collaboration and integration across departments to drive impactful campaigns. Builds strong, relationships with partners throughout the organization, to ensure marketing plans, media and campaign strategy are aligned with best practices and supports enterprise goals and initiatives. Contributes and leads strategic marketing efforts while supporting operational execution. Responsibilities Assists the Manager in the operation of Product Marketing and supports execution of the department's short and long term objectives in support of enterprise objectives and business goals Develops business unit plans and...