Apr 05, 2026
What You'll Do:
As a Senior Marketing Strategist on our B2C Marketing Team, you will play a pivotal role in shaping the Acquisition marketing strategy that effectively engage and activate specific target segments in our consumer business. Your primary focus will be on deepening engagement, and driving adoption through innovative, data-driven campaigns. Leveraging your expertise in direct-to-consumer marketing, financial services and wealth management marketing, you will act as a strategic marketing partner across business units. Key Responsibilities Marketing Campaign Strategy, Execution & Optimization Lead development and execution of acquisition marketing strategies for individual participant personal investment planning & products. Design campaigns to strengthen, deepen engagement, and drive adoption of personal investment solutions. Apply test-and-learn methodologies to refine approaches and maximize lifetime value. Prioritizing creative...
Principal Financial Group
Des Moines, IA, USA