1 jobs found in Champaign

Overview: This is a position within the Carle Health Digital Marketing Department, The Social Media Strategist develops and executes Carle Health and its subsidiaries organic social strategy, paid social media, and content calendars across all owned channels to grow audience engagement and brand visibility. This position develops comprehensive strategies that incorporate competitor research, platform analysis, messaging, and audience segmentation. The specialist tracks and analyzes key performance metrics including traffic, engagement, and ROI to optimize effectiveness and drive business results. This position will also oversee and manage reputation management and support our customer response approach for Google, Linked In, Meta, Yelp etc. Responsibilities: Develop and execute social media strategy; develop content and calendar for social media platforms including written, video, graphic design and imagery optimized for socials Plan, create and post organic and paid social media...