Feb 24, 2026
Role Overview:
The Manager, Go-to-Market, B2C/B2B leads initiatives that optimize profitability, drive velocity, and strengthen performance across the dealer sales channel. This role serves as the connective tissue between Product Marketing, Sales, Finance, and Customer Experience Center (CXC) — ensuring every product launch, promotion, and pricing decision is grounded in insight, aligned across teams, and executed with excellence. The ideal candidate is equal parts strategist and operator, with a strong grasp of analytics and an ability to turn data into action.
Duties & Responsibilities:
Pricing & Promotion Strategy Develop and implement pricing and promotional strategies that maximize revenue and margin performance Own Instant Rebate (IR) calendars, UMAP planning, and channel differentiation frameworks Analyze promotional ROI and make recommendations for optimization Channel Management Oversee segmentation and strategy for dealer, retail, and...
Brother International Corporation
Bridgewater, NJ, USA