1 jobs found in Broomfield

Overview:     About You As the Manager of Marketing Analytics , you will play a pivotal role in unlocking and optimizing guest and transactional data to fuel business growth. Partnering closely with Marketing, Digital, IT, and cross-functional leaders, you will work to understand business objectives, enhance insights into guest behavior, and evaluate marketing channel effectiveness. Your ability to transform data into actionable recommendations will directly drive our go-to-market strategy and scale personalization across marketing channels. You will take a hands-on approach, balancing strategic leadership with direct analytical execution.   In collaboration with IT and the Senior Manager of Guest Insights & Research, you will develop insights from the loyalty customer database, mining data to produce impactful reports and recommendations. You will lead the creation of guest segmentation strategies through cluster analyses and predictive modeling, ensuring...