2 marketing jobs found in Bridgewater

Role Overview: The Manager, CRM Marketing owns the strategic direction and roadmap for CRM (Customer Relationship Management) and lifecycle marketing initiatives, leading a team of CRM marketing specialists to deliver timely, relevant, and personalized customer communications that drive engagement, retention, and revenue.    This position is accountable for defining how CRM supports customer acquisition, engagement, and long-term value, leveraging Salesforce Marketing Cloud as the primary activation platform. The Manager partners closely with cross-functional stakeholders across business units, product, analytics, design, and development to ensure CRM programs align with broader business objectives.  Duties & Responsibilities: CRM Marketing, Execution, and Leadership Define and evolve CRM and lifecycle marketing strategy in partnership with senior leadership to support customer acquisition, engagement, retention, and reactivation goals Own the CRM roadmap, balancing...

Role Overview: The Manager, Go-to-Market, B2C/B2B leads initiatives that optimize profitability, drive velocity, and strengthen performance across the dealer sales channel. This role serves as the connective tissue between Product Marketing, Sales, Finance, and Customer Experience Center (CXC) — ensuring every product launch, promotion, and pricing decision is grounded in insight, aligned across teams, and executed with excellence. The ideal candidate is equal parts strategist and operator, with a strong grasp of analytics and an ability to turn data into action. Duties & Responsibilities: Pricing & Promotion Strategy Develop and implement pricing and promotional strategies that maximize revenue and margin performance Own Instant Rebate (IR) calendars, UMAP planning, and channel differentiation frameworks Analyze promotional ROI and make recommendations for optimization Channel Management Oversee segmentation and strategy for dealer, retail, and...