Mar 03, 2026
Overview:
Manages all aspects of direct marketing operations and database analysis. Functions as primary database expert for targeting the right customer segments with motivating offers that profitably change consumer behavior. Assists in developing database marketing strategies in conjunction with property Marketing team to ensure effective program results. Works with upper management in developing and maintaining policies, procedures and standards relating to database management and monitors transaction activity. Interprets results of new segmentation, including tests and controls and presents recommendations to enhance marketing program results. Provides recommendations that introduce new opportunities for revenue generation and cost reduction. Ensures accuracy and integrity of all offers, customer lists and customer records. This position must also exhibit a high level of professional and personalized guest service that embodies the Company’s brand standard and core values...
Golden Nugget
Stateline, NV, USA