VP, Digital Engagement & Growth

VP, Digital Engagement & Growth

About SugarAI
SugarAI is redefining CRM for the age of AI.

We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.

More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.

Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.

If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
Where You Fit In:

The Vice President of Digital Engagement & Growth is responsible for architecting and scaling the company’s enterprise digital growth engine across the full B2B customer lifecycle. This executive will define and lead the strategy for web, digital demand, lifecycle orchestration, marketing automation, performance marketing, and digital activation to drive measurable pipeline, revenue, retention, and expansion.

Operating within a complex B2B SaaS environment with long sales cycles, multiple buyer personas, and account-based motions, this leader ensures digital is not a standalone execution function but a strategic growth lever embedded within go-to-market planning.

The VP serves as both strategist and operator — owning digital performance while advising marketing plan owners, campaign leaders, and regional teams on optimal channel mix, audience segmentation, personalization strategy, activation sequencing, and budget allocation. This role ensures digital investments are data-driven, conversion-focused, and aligned to revenue outcomes.

Impact You Will Make:

• Own and lead the enterprise digital growth strategy, driving measurable impact on pipeline, revenue, retention, and expansion across the full customer lifecycle.

• Act as a strategic advisor to marketing and GTM leaders, shaping digital activation strategies including channel mix, audience segmentation, personalization, and budget allocation.

• Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation to optimize conversion across inbound and account-based motions.

• Own performance marketing and digital demand generation, improving efficiency (CAC, cost per pipeline) across paid and owned channels globally.

• Design and scale lifecycle marketing programs, driving engagement, pipeline velocity, and expansion through data-driven segmentation and orchestration.

• Oversee marketing automation and the digital tech stack, ensuring strong governance, innovation, and alignment with Revenue Operations.

• Establish analytics, attribution, and performance measurement frameworks, linking digital activity to revenue outcomes and enabling data-driven decision making.

• Build and lead a high-performing global team, managing budgets, agencies, and cross-functional collaboration to drive execution excellence.

What You Will Bring:

• 12+ years of experience in B2B marketing, with significant leadership experience in digital, demand generation, or growth within a SaaS environment.

• Proven track record of owning and scaling digital growth strategies that drive pipeline, revenue, and customer expansion in complex, multi-product organizations.

• Deep expertise across performance marketing, web optimization (SEO/CRO), lifecycle marketing, and marketing automation.

• Strong experience with account-based marketing (ABM) and enterprise sales motions with long, multi-stakeholder buying cycles.

• Demonstrated ability to connect digital metrics to business outcomes (pipeline, revenue, CAC, LTV) and influence executive decision-making.

• Experience building and optimizing multi-channel digital ecosystems (paid media, web, email, automation, personalization, retargeting).

• Strong analytical mindset with experience in attribution modeling, experimentation, and data-driven optimization.

• Proven ability to lead and scale high-performing teams, including managing agencies and global stakeholders.

• Experience working closely with Revenue Operations and Sales to align on data, systems, and GTM execution.

• Familiarity with modern martech stacks and emerging AI-driven marketing tools.

• Excellent executive communication and stakeholder management skills.

Eligible for a 20% bonus (Max $315,000 OTE)

Expected salary range, depending on experience.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team. Benefits and Perks:Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks: · Excellent healthcare package for you and your family · Savings and Investment – 401(k) match· Unlimited Paid Time Off· Paid Parental Leave· Online Legal Services (Rocket Lawyer)· Financial Planning Services (Origin)· Discounted Pet Insurance (Embrace Pet Insurance)· Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public· Health and Wellness Reimbursement Program · Travel Discounts· Educational Resources - Career & Personal Development Program· Employee Referral Bonus Program· We are a merit-based company - many opportunities to learn, excel and grow your career! If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. #LI-Remote
$205,000 - $262,500 a year

Compensation details: 205000-262500 Yearly Salary

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