Mar 03, 2026
Content Marketer
- Handoff AI
- Austin, Texas, United States
Job Description
Content Marketer
Why join us?Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that speak contractor. With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, were becoming the trusted partner for the people who build our homes.We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, So Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.
Content Marketer at HandoffWere hiring a Content Marketer to scale Handoffs content engine across SEO, social, and video by consistently shipping high-quality, contractor-first content that drives qualified traffic and conversions.In this role, youll own content from idea brief draft edit publish distribution. Youll build topical authority in search, repurpose ideas across channels, and elevate our website and lifecycle messaging with strong, conversion-oriented copy. This is a high-ownership role for someone who combines taste, speed, and data-driven thinking.This role is ideal for a content operator who understands how to balance creativity with structure someone who can write with voice and clarity, move quickly, and layer light project management into their workstreams to ensure consistent output.
What youll do
- Establish and maintain a reliable weekly publishing cadence across SEO, social, and video
- Own topic selection based on contractor needs, search intent, and product positioning
- Write long-form SEO content that ranks and converts
- Repurpose core ideas into social posts, short-form video scripts, and newsletters
- Contribute and iterate on homepage, landing pages, and comparison pages to improve clarity and conversion
- Write lifecycle emails (onboarding, activation, education, winback) tied to activation and upsell goals
- Use performance data (Search Console, analytics, attribution reporting) to refine topics and improve results
- Build content systems (brief templates, distribution checklists, style guides) that create leverage for the team
- Collaborate with Marketing, Product, and Sales to ensure messaging reflects real contractor workflows and objections
About you
- 36+ years of experience in content marketing, SEO, or editorial roles (B2B SaaS preferred)
- Strong writing taste with the ability to maintain a consistent brand voice
- Proven experience writing SEO-driven content that ranks and drives measurable traffic
- Comfortable working from dashboards and performance data to inform content decisions
- Able to manage a backlog and maintain a high shipping cadence
- Experience writing website and lifecycle email copy that drives conversion
- Comfortable scripting short-form video and collaborating on lightweight production
- Strong organizational skills and ability to layer planning into creative workstreams
- Excellent written and verbal communication skills
- Bonus: Experience writing for contractors, trades, or other blue-collar audiences.
What we offer
- Competitive Salary + Equity
- Unlimited Paid Time Off (PTO)
- 401(k)
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- Flexible Spending Account (FSA)
- Dependent Care FSA (DC FSA)
- Top-Notch Equipment
- Team Offsites
Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.
PIe7349c1ecffe-37641-39858776
Apply Now