Senior Manager, Marketing, LAC

The Senior Manager, Marketing, LAC (Latin America & Caribbean) develops the strategy and manages the execution of the marketing plans that help to build brand awareness and preference, drive sales, and establish Brother as the preferred brand in the target markets. The role’s focus is on the Latin America & Caribbean territories, including but not limited to Central America, Caribbean, Colombia, Ecuador, with an emphasis on long-term penetration of customer segments in Printing, Scanning, Labeling products and Sewing/Embroidering/Cutting equipment. The role has direct reports, as well as works collaboratively with other internal groups including but not limited to: Sales, Operations, Product, Finance, HR and Legal, to develop strategies, and effective execution to not only achieve, but exceed sales and budget goals, drives, and maintain growth and gain critical market share. The Senior Manager demonstrates strong leadership, effective management of internal and external teams, as well as key agencies and vendors, and channel partners such as retailers, eCom players, resellers, and end users.

Campaign Strategy, Development, Execution & Reporting

• • Lead the annual marketing plan and budget execution
  • Design, execute and manage marketing campaigns, promotional actions, and seasonal activities, to increase sales out, brand awareness, leads, and establish Brother as the preferred brand
  • Creative innovation: work with agencies to develop and manage creative ideas, campaigns, and promotional programs that achieve outstanding conversion and loyalty
  • Assemble a team of external Vendors/Agencies
  • Ensure actions are designed to achieve measurable results and ROI
  • Develop relevant KPIs, analyze performance, and recommend opportunities for improvement
  • Work with Finance/Credit, Sales, and Operations to effectively manage all programs' mechanics and processing

Channel Marketing   

• • Develop and execute a solid Retail/Reseller partner program that can serve as the framework for promotional, pricing, and other joint initiatives with each retail account
  • Execute a comprehensive Sell out strategy, in collaboration with Sales, that will achieve goals in physical locations as well as in eCom environments
  • Work with channel partners to expand the reach of our existing marketing efforts and co-create actions with partners to drive demand
  • Collaborate with Sales, Business Development, and Operations teams to develop integrated partner programs

Strategic Marketing

• • Achieve a clear understanding of Customer Segments to develop positioning and value propositions
  • Develop effective and clear messaging that generates brand awareness, preference, and differentiation
  • Understand different customer journeys to enhance awareness to conversion and advocacy

Digital/Social Media Strategy

• • Develop and oversee digital and social media strategy, with the goal of increasing brand awareness and customer and teams’ engagement

Product Management

• • Analyze and optimize product line up, product life cycle, and pricing to improve competitiveness in each of the business areas and territories
  • Lead product launch process: line up, certification, shipment, others working with all relevant company teams
  • Provide product expertise & guidance and a become subject matter expert. Execute the training plan for internal and external partners

Reporting, Communications, and Other Administration 

• • Develop relevant Key Performance Indicators (KPIs), analyze performance to determine return-on-investment (ROI) and make recommendations for improvement
  • Communicate activities to management on a monthly basis

Education

• • Bachelor's Degree Business, Marketing, Communications or a related field 
  • Master's Degree (or equivalent experience) - MBA  - Preferred 

Experience

• • 8+ years of experience spanning the following areas:
    • Experience developing effective B2C marketing strategy & campaigns, managing the execution, measuring performance, and enhancing tactics to drive continuous improvement and revenue
    • Experience managing marketing budgets, allocating spend across programs, and optimizing investment based on performance and ROI
    • Experience managing channel marketing programs
    • Experience managing product launches and creating product marketing messaging
    • Experience managing social media platforms  

Languages

• • Spanish

Software/Technical Skills

• • Advanced knowledge of MS Office Suite (Outlook, PowerPoint, Excel, Word, Teams) 
  • Intermediate knowledge of Project Management Tools (Click Up preferred) - Preferred 
  • Intermediate knowledge of Customer Relationship Management Software (Salesforce preferred) - Preferred
  • Intermediate knowledge of Marketing Automation Platform (Eloqua or similar preferred) - Preferred  

Other Skills, Knowledge, & Abilities

• • Ability to handle and prioritize multiple projects under pressure and execute on tight deadlines
  • Ability to collaborate and develop teams to achieve desired results, by building trust and relationships with different functions in the organization 
  • Ability to translate insights into actionable recommendations
  • Ability to think creatively and develop ideas that meet business needs
  • Ability to self-motivate and focus on results
  • Excellent communication skills (verbal, written, interpersonal)
  • Excellent presentation skills, with an ability to present to all levels of the organization

This role is a remote field-based role. A fixed office schedule is not an expectation of the position. #LI-Remote   

This role supports our Latin American Caribbean region. Travel is expected throughout the territory up to 25 % of the time, or an average of 3-5 trips per quarter, dependent on business need.

Base Salary

• • The targeted base salary range for this position is $ 125,000 - $ $150,000 per year.
  • Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• • This position is eligible for a 20% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
  • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.